Final stages of ‘MUSICORUM’

Music is the greatest language in the world, people can understand the feeling or mood of the music while listening even though they don’t know the meaning. (Patel 2008) “Is music a universal language or not?”, This is the question to be proved through our reaction video. We should be able to communicate our idea to everyone in the audience equally with our Musicorum project, which is one of our goals to create a real fusion of multicultural idioms, without sacrificing anything. To achieve this idea, we as part of the Musicorum experiment have put together a group of 10 to 15 volunteers who were made to listen to a music track and based on their listening experience, we got them talking to explore if some/most of their answers are similar or different.

During the pre-production stage, my duty was to build a website, design minimal posters and logo. And for production, my duty was to take care of cinematography and sound. We used Sony X200 Videocam, and Zoom HF Lapel mic for the shoot and no additional lights were used. Shooting was smooth and perfectly arranged. But, during the shoot, there was a lot of disturbances from the construction site of Metro Tunnel.  Another Group ‘Melbourne Busking’, had this same issue with the ambience sound as they were shooting on the streets. The mic recorded all the unwanted ambience sounds and made our sound mixing work harder. And another thing we should have changed during the shoot was the background of the frame because there was a poster behind the speaker which will mislead the viewer. And one more mistake we did was about the second angle for the shoot. If we had one more angle for the shoot, I think our edit would have been better. My part in social media campaign was to bring out something catching to attract more followers for the social media pages. So, I came up with the idea of an Instagram template board with ‘Muiscorum’ title. I passed the idea to my team member Emre, he went down the Melbourne streets and asked people to pose for the photo, which in turns made people search for the social media pages.

Post-production was the most challenging part for me because the selection of the exact expressions and answers from the vast collection of footages was not an easy task. I had interviews with fifteen people, and a huge number of questions and answers were to be watched and picked. We planned to make a video with fast and precise cuts. For a better understanding of the viewers, questions were displayed in the bottom of the video, and other popups like country flags and names were also added. The video was a bit over exposed, and skin tone of the participants was messed up. At the point when there are individuals in the shot, life is a great deal more unpredictable; because skin tone is a “memory colour.” So grading and colour correction were done to make it appealing. A cool blue tungsten tone was added to the video. Larry Jordan is a Video Editor who faced a similar issue with setting back the skin tone. He describes it on his blog and how to get rid of it and other problems which can be arisen while colour correction and grading over exposed videos. His suggestions are to add enough mid-tones and shadows to the video. Then to compare colour scheme and editing style of most famous reaction video and notice how colours improve viewers attraction. He also suggests using cool colour tint like, blue, green or violet, and as it allows for easy catching by the eyes. Details from his blog helped me to make the video better without the clutters, and with additional graphical text representation, it became much better in appearance.

Link to Website:

https://cmwpass2.wixsite.com/musicorum

Link to Youtube:

https://youtu.be/I2xI2rw48tA

Link to Facebook:

https://www.facebook.com/musicorumm/

Link to Instagram:

https://www.instagram.com/musicorumm/

Link to Twitter:

https://twitter.com/musicorum2017

References:

  1. Patel, A. D. (2008). Music, language, and the brain. Oxford, UK: Oxford University Press.
  2. Larryjordan.com. (2017). Color Correction: Make People Look Normal | Larry Jordan. [online] Available at: https://larryjordan.com/articles/color-correction-make-people-look-normal/ [Accessed 31 May 2017].
  3. Noamkroll.com. (2017). The Best Order Of Operations For Color Grading & Why It Makes All The Difference. [online] Available at: http://noamkroll.com/the-best-order-of-operations-for-color-grading-why-it-makes-all-the-difference/ [Accessed 31 May 2017].