My Start To Minimalism – Digital Story Proposal

Music is the greatest language in the world, people can understand the feeling or mood of the music while listening even though they don’t know the meaning. (Patel 2008) “Is music a universal language or not?”, This is the question to be proved through our reaction video. We should be able to communicate our idea to everyone in the audience equally with our Musicorum project, which is one of our goals to create a real fusion of multicultural idioms, without sacrificing anything.

My duty is to take care of the website, posters, editing and visual effects. The first challenge I faced in the assignment was to create the layout. I have tried almost all the default theme in Wix.com, but I wasn’t satisfied. And then I decided to make my own design with the minimalistic approach. I have experience creating minimalistic posters for few commercial films in India. With a minimal design, we thought we don’t have room to play loose. All the elements in the website will be deliberate, and elements serve the purpose. So we are forced to choose what’s absolutely required and reinforces idea consciously. The second thought was about the space, white space and breathing space. A good site that uses whitespace efficiently bears that sense of calm and authority.  In my opinion with the minimalistic idea navigation became much easier. The minimalist agenda to reduce the disorder also holds for the navigation menu.

For our background image, I thought of bringing a dark minimalistic touch to it. The whole website is created in a black contrast, and the texts and pictures are placed based on the background. Then we thought of the need of a logo. So I came up with a name which suits our assignment, i.e., “Muiscorum” which is the Latin word for music. In our logo, I tried to input our theme of cultural diversity and also the music is a universal language. The great challenge then comes with posters, I was completely blank. Putting our theme and idea into a minimal poster was very challenging, like what colour should be used, where the logo and text to be placed, etc.

Logo:

MUSICORUM

My classmate Wizing Han expressed the same problem. His approach was also through the minimalistic idea and in my opinion, he succeeds in his design.  Brujo Owoh is a Web designer who faced a similar issue with setting up the website layout. He describes it on his blog and how to get rid of it and other problems which can be arisen while designing a website. His suggestions are to create enough white space between the text and images using margins. Then to compare colour scheme of most major sites and notice how colours improve readability. He also suggests using a Sans serif typeface as it allows for easy reading on the web. Details from his blog helped me to make website’s layout better without the clutters, and with additional white space, it became much better in appearance.

Posters:

This slideshow requires JavaScript.

Background:

POSTER VOCALS.jpg

Link to our proposal website:

https://cmwpass2.wixsite.com/musicorum

References:

  1. Patel, A. D. (2008). Music, language, and the brain. Oxford, UK: Oxford University Press.
  2. Slevc, L. R., Okada, B. M. (2015). Processing structure in language and music: a case for shared reliance on cognitivePsychonomic Bulletin & Review, 22, 637-652.
  3. Tan, S.-L., Pfordresher, P., & Harré, R. (2010). Psychology of music: from sound to significance. New York, NY: Psychology Press.
  4. The Art Story. (2017). Minimalism Movement, Artists and Major Works. [online] Available at: http://www.theartstory.org/movement-minimalism.htm [Accessed 10 Apr. 2017].
  5. (2015). When Less is More – Why Minimalism STILL Rules the Web — SitePoint. [online] Available at: https://www.sitepoint.com/less-minimalist-websites-still-rule/ [Accessed 10 Apr. 2017].
  6. Owoh, B. (2017). 11 Common Web Design Mistakes (Blunders). [online] HKDC. Available at: http://www.hongkiat.com/blog/11-common-mistakes-blunders-in-web-design/ [Accessed 11 Apr. 2017].
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