My review

LAUGHTER YOGA IN PEACE LAB

The digital story ‘Laughter Yoga in Peace Lab.’ Is a documentary examining the life of a Lawyer who founded the ‘Peace Lab’ to coach meditation and yoga to train people to ease stress and tensions in life. To talk about the experience, it was a shocking and funny moment while watching the video. Because it was weird to see people laughing loud, like few on the floor and few standing. Later I realised how stressful and painful their life is.

The person behind the video should have done lots of research regarding content, editing, camera and so on. The shots were very amateur, but I felt a raw feel to the video with made me feel realistic. The most interesting part is video’s target audience is so specific, i.e., people who are interested in stress relief or may be yoga. I couldn’t get much information about the social media campaign to reach the audience. Another thing I wish to talk about is ‘Logo’, to me the meaning of the logo is a single eyed yogi.

THIS IS NOT THE CASE

This is the only video I like technically, they had a perfect camera and editing plans. The black and white,  video’s noise filters and Charlie Chaplin style of approach were my favourite picks in the project. The video was about an overseas student from Asia trying to become a part of new Australian society. However, she alway meets some embarrassing things thanks to the culture difference. The plot was funny and made all of us engaged and laugh in class.

They have made a good step in their social media campaign, they have almost used all the available social media platforms to share their work and reach the maximum audience. Editing was perfect in the video, timely syncing of slow and fast motions made the video more attractive, the piece of music running throughout the video reminded me of old Charlie Chaplin movies.

 

Final stages of ‘MUSICORUM’

Music is the greatest language in the world, people can understand the feeling or mood of the music while listening even though they don’t know the meaning. (Patel 2008) “Is music a universal language or not?”, This is the question to be proved through our reaction video. We should be able to communicate our idea to everyone in the audience equally with our Musicorum project, which is one of our goals to create a real fusion of multicultural idioms, without sacrificing anything. To achieve this idea, we as part of the Musicorum experiment have put together a group of 10 to 15 volunteers who were made to listen to a music track and based on their listening experience, we got them talking to explore if some/most of their answers are similar or different.

During the pre-production stage, my duty was to build a website, design minimal posters and logo. And for production, my duty was to take care of cinematography and sound. We used Sony X200 Videocam, and Zoom HF Lapel mic for the shoot and no additional lights were used. Shooting was smooth and perfectly arranged. But, during the shoot, there was a lot of disturbances from the construction site of Metro Tunnel.  Another Group ‘Melbourne Busking’, had this same issue with the ambience sound as they were shooting on the streets. The mic recorded all the unwanted ambience sounds and made our sound mixing work harder. And another thing we should have changed during the shoot was the background of the frame because there was a poster behind the speaker which will mislead the viewer. And one more mistake we did was about the second angle for the shoot. If we had one more angle for the shoot, I think our edit would have been better. My part in social media campaign was to bring out something catching to attract more followers for the social media pages. So, I came up with the idea of an Instagram template board with ‘Muiscorum’ title. I passed the idea to my team member Emre, he went down the Melbourne streets and asked people to pose for the photo, which in turns made people search for the social media pages.

Post-production was the most challenging part for me because the selection of the exact expressions and answers from the vast collection of footages was not an easy task. I had interviews with fifteen people, and a huge number of questions and answers were to be watched and picked. We planned to make a video with fast and precise cuts. For a better understanding of the viewers, questions were displayed in the bottom of the video, and other popups like country flags and names were also added. The video was a bit over exposed, and skin tone of the participants was messed up. At the point when there are individuals in the shot, life is a great deal more unpredictable; because skin tone is a “memory colour.” So grading and colour correction were done to make it appealing. A cool blue tungsten tone was added to the video. Larry Jordan is a Video Editor who faced a similar issue with setting back the skin tone. He describes it on his blog and how to get rid of it and other problems which can be arisen while colour correction and grading over exposed videos. His suggestions are to add enough mid-tones and shadows to the video. Then to compare colour scheme and editing style of most famous reaction video and notice how colours improve viewers attraction. He also suggests using cool colour tint like, blue, green or violet, and as it allows for easy catching by the eyes. Details from his blog helped me to make the video better without the clutters, and with additional graphical text representation, it became much better in appearance.

Link to Website:

https://cmwpass2.wixsite.com/musicorum

Link to Youtube:

https://youtu.be/I2xI2rw48tA

Link to Facebook:

https://www.facebook.com/musicorumm/

Link to Instagram:

https://www.instagram.com/musicorumm/

Link to Twitter:

https://twitter.com/musicorum2017

References:

  1. Patel, A. D. (2008). Music, language, and the brain. Oxford, UK: Oxford University Press.
  2. Larryjordan.com. (2017). Color Correction: Make People Look Normal | Larry Jordan. [online] Available at: https://larryjordan.com/articles/color-correction-make-people-look-normal/ [Accessed 31 May 2017].
  3. Noamkroll.com. (2017). The Best Order Of Operations For Color Grading & Why It Makes All The Difference. [online] Available at: http://noamkroll.com/the-best-order-of-operations-for-color-grading-why-it-makes-all-the-difference/ [Accessed 31 May 2017].

 

 

My Start To Minimalism – Digital Story Proposal

Music is the greatest language in the world, people can understand the feeling or mood of the music while listening even though they don’t know the meaning. (Patel 2008) “Is music a universal language or not?”, This is the question to be proved through our reaction video. We should be able to communicate our idea to everyone in the audience equally with our Musicorum project, which is one of our goals to create a real fusion of multicultural idioms, without sacrificing anything.

My duty is to take care of the website, posters, editing and visual effects. The first challenge I faced in the assignment was to create the layout. I have tried almost all the default theme in Wix.com, but I wasn’t satisfied. And then I decided to make my own design with the minimalistic approach. I have experience creating minimalistic posters for few commercial films in India. With a minimal design, we thought we don’t have room to play loose. All the elements in the website will be deliberate, and elements serve the purpose. So we are forced to choose what’s absolutely required and reinforces idea consciously. The second thought was about the space, white space and breathing space. A good site that uses whitespace efficiently bears that sense of calm and authority.  In my opinion with the minimalistic idea navigation became much easier. The minimalist agenda to reduce the disorder also holds for the navigation menu.

For our background image, I thought of bringing a dark minimalistic touch to it. The whole website is created in a black contrast, and the texts and pictures are placed based on the background. Then we thought of the need of a logo. So I came up with a name which suits our assignment, i.e., “Muiscorum” which is the Latin word for music. In our logo, I tried to input our theme of cultural diversity and also the music is a universal language. The great challenge then comes with posters, I was completely blank. Putting our theme and idea into a minimal poster was very challenging, like what colour should be used, where the logo and text to be placed, etc.

Logo:

MUSICORUM

My classmate Wizing Han expressed the same problem. His approach was also through the minimalistic idea and in my opinion, he succeeds in his design.  Brujo Owoh is a Web designer who faced a similar issue with setting up the website layout. He describes it on his blog and how to get rid of it and other problems which can be arisen while designing a website. His suggestions are to create enough white space between the text and images using margins. Then to compare colour scheme of most major sites and notice how colours improve readability. He also suggests using a Sans serif typeface as it allows for easy reading on the web. Details from his blog helped me to make website’s layout better without the clutters, and with additional white space, it became much better in appearance.

Posters:

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Background:

POSTER VOCALS.jpg

Link to our proposal website:

https://cmwpass2.wixsite.com/musicorum

References:

  1. Patel, A. D. (2008). Music, language, and the brain. Oxford, UK: Oxford University Press.
  2. Slevc, L. R., Okada, B. M. (2015). Processing structure in language and music: a case for shared reliance on cognitivePsychonomic Bulletin & Review, 22, 637-652.
  3. Tan, S.-L., Pfordresher, P., & Harré, R. (2010). Psychology of music: from sound to significance. New York, NY: Psychology Press.
  4. The Art Story. (2017). Minimalism Movement, Artists and Major Works. [online] Available at: http://www.theartstory.org/movement-minimalism.htm [Accessed 10 Apr. 2017].
  5. (2015). When Less is More – Why Minimalism STILL Rules the Web — SitePoint. [online] Available at: https://www.sitepoint.com/less-minimalist-websites-still-rule/ [Accessed 10 Apr. 2017].
  6. Owoh, B. (2017). 11 Common Web Design Mistakes (Blunders). [online] HKDC. Available at: http://www.hongkiat.com/blog/11-common-mistakes-blunders-in-web-design/ [Accessed 11 Apr. 2017].