CROSS-MEDIA = One story, many channels.

The expression “Cross-Media” is frequently clarified as something that incorporates the dispersion of substance (e.g. music, pictures, video, and so on.) among various media. One every now and again utilised mix is TV, daily papers/magazines cell phones and the Internet. (Cambridge.org 2017)

Crossmedia is normally observed as the utilisation of customary media along each other in a creative way. In any case, the term can be utilised as a part of an assortment of ways; cross-average ideas are not just shaped utilising a business reason (counting showcasing efforts and broadcasting courses of action) additionally rely on upon the individual existences of customers. In the present media scene, purchasers control the utilisation of media; they choose when and where they wish to get to particular media and substance. The cross-media division itself characterises the term as takes after:

“The crosswise over media-part gives sight and sound items and administrations by utilising radio, TV, the Internet, cell phones, print and occasions all the while along each other.”

This suggests the collaboration amongst organisations and authorities is a piece of the idea of cross-media also.

Technology vs. Communicative Goal:

In a few parts, cross-media is related to advancement and strategy. Distributors, for instance, utilise the word cross media for database distributing; articles, intended for magazines, appropriated among other media like CD or e-paper. This procedure of disseminating a similar substance through various channels is likewise called multi-directing.

The present propensity among creation organisations and broadcasting companies, be that as it may, is to some degree diverse. More substance is created to start with, and changed a while later, to suit diverse media. Cases of this are podcasts and vodcasts. This substance can be downloaded to, for instance, an iPod, and saw or tuned in at any coveted time. Clients can rate the substance, and extra related things can be prescribed to them by different clients.

This last case demonstrates that a cross-media idea does not need to be connected to a specialised idea. It demonstrates that cross-media can be utilised as an instrument to accomplish an informative objective (For this situation giving a supposition about a podcast). As it were, the term cross-media is utilised to infer the open objective of an idea.

Narrating

Another meaning of cross-media is given by Crossmedia-master Monique de Haas:

“Crossmedia is a specialised device including a story that urges you to change starting with one medium then onto the next, and back.”

The outcome has enhanced the idea in two courses: from one perspective, the profundity of the story expands (which prompts more advantages for the client), while despite what might be expected, the shot of making a traverse to another medium is expanded because of the intriguing story.

Another essential advantage of a decent story is the developing plausibility of useful informal promoting (buzz); along these lines, the speculation of a decent showcasing story can bring about a large measure of benefits, inside a brief time-traverse.

Advertising

Cross average advertising includes the utilisation of various media, in light of their particular qualities. The principle reason for this blend is to build the area of a battle. As such: the media mix needs to serve the crusade idea, so as to boost effect on the objective gathering.

The utilisation of various media does not actually prompt a cross-average idea. In any case, if the distinctive media are utilised as a part of such a path, to the point that their qualities are utilised without limitations, and the likelihood of support for the objective gathering is available, one could call it a cross-average idea.

The cross-average appropriation of substance is a productive approach to building mark mindfulness. Mark mindfulness is utilised to strengthen the client encounter, for example by putting the item into various settings. A decent case of this is a case of LEGO joined to an arrangement of batteries. A site page on the bundle urges customers to visit the site and purchase more LEGO.

References:

  1. Dictionary, c. (2017). cross-media Meaning in the Cambridge English Dictionary. [online] Dictionary.cambridge.org. Available at: http://dictionary.cambridge.org/dictionary/english/cross-media [Accessed 26 May 2017].

  2. Gutenberg, P. (2017). | Project Gutenberg Self-Publishing – eBooks | Read eBooks online. [online] Self.gutenberg.org. Available at: http://self.gutenberg.org/articles/eng/Cross-media_marketing [Accessed 27 May 2017].

  3. Press.etc.cmu.edu. (2017). Cross-Media Communications: an Introduction to the Art of Creating Integrated Media Experiences | ETC Press. [online] Available at: http://press.etc.cmu.edu/content/cross-media-communications-br-introduction-art-creating-integrated-media-experiences [Accessed 27 May 2017].

  4. Transmedia Journalism. (2014). Multimedia, Crossmedia, Transmedia… What’s in a name?. [online] Available at https://transmediajournalism.org/2014/04/21/multimedia-crossmedia-transmedia-whats-in-a-name/ [Accessed 28 May 2017].

  5. Smallbusiness.chron.com. (2017). What Is Cross-Media Advertising?. [online] Available at: http://smallbusiness.chron.com/crossmedia-advertising-22546.html [Accessed 28 May 2017].

MUST HAVES FOR A SUCCESSFUL MOBILE APPLICATION

 

The development of a successful application begins with a solid foundation of planning. In 2016 the App Store made a shattering record and didn’t show any sign of slowing down soon.

The total number of Mobile application downloaded worldwide:

BlogPhoto-WhyAppsFail2Source: Statista

Mobile applications are progressively becoming the go-to resource for communication technology, shopping, productivity, entertainment and lot more.  In turn, the time users spend in applications has exploded over the recent years. There is continuous growth in the number of companies that are adopting the mobile-first attitude and realising that mobile is no longer an optional asset, rather an inevitability. However, with lots of selection in application market, customers aren’t expected to give an application a second chance when they lost interest in it. In fact, around 35% of mobile applications engagements less than a minute, suggesting users do not take long to find a mobile application that delivers them with more worth. (Marketwatch.com, 2017)

Must haves for a mobile application:

  1. Research Market and Target audience:

At present, there are 2.2 million mobile applications available in the App Store, and there’s plenty of choice for smartphone users, so we need to make sure that users want or need our app. The final decision to launch a product in the market should be research driven. Once the target segment is chosen, we need to examine the users in greater detail, i.e., we need to understand why our target audience will want our product or service. Most of the users searching for a solution that would solve a problem they are undergoing in life, whether that is faulty mobile checkout or troublesomeness in personal banking experience. This kind of problem points motivates the users to find a solution which would resolve this issue. Identifying the user’s problem points is the most significant step during product discovery, else we would end up wasting money and time developing an app.

The applications can be validated in many ways such as user acceptance testing, soft launching or focus groups. Putting our applications through one of the tests will demonstrate precisely how our product will perform.

  1. Marketing Strategies and User Acquisition Plan:

Many developers often underestimate the time, resources and efforts needed for an application awareness and achievement both before and after introduction the application. Our user acquisition is going to vary based on the nature of our application, target audience and many other aspects. Certain areas we need to consider while creating a customer acquisition and marketing strategy include early outreach, teasers, early access offers, collaterals, beta list, app store optimisation and discovery., The user acquisition involves ongoing marketing efforts, like appealing users for any other business, does.

  1. All-in-one User Experience:

Even though there are lots of components involved in developing an app with seamless user experience, basest level our need is to be intuitive. If an app user is struggling to do basic functions on our app and could not able to figure out main functionalities easily, the outcome is destitute usability. For instance, app performances issues like lagging or slow, long load times, lengthy registration processes and features that are difficult to access are some examples of poor user experience.

  1. Proper Testing:

Testing is the most critical step in an app development. It’s estimated that the user finds 44% of the defects, 24% from feedback and other 20% from reviews in the app store. (perfectmobile.com, 2017) Everytime application crashes or lags, all other mobile applications metrics will be affected as a result. Because of this, it’s very significant to track front end and back end functionality to get an understanding of how good our app is functioning.

References:

  1. PremiumPremium statistics Industry-specific and extensively researched technical data (partially from exclusive partnerships). A paid subscription is required for full access. Read moreNumber of mobile app downloads worldwide in 2016, r. (2017). Annual number of mobile app downloads worldwide by region 2021 | Statistic. [online] Statista. Available at: https://www.statista.com/statistics/266488/forecast-of-mobile-app-downloads/ [Accessed 1 May 2017].
  2. MarketWatch. (2017). One-Third of Mobile App Engagements Last Less Than One Minute. [online] Available at: http://www.marketwatch.com/story/one-third-of-mobile-app-engagements-last-less-than-one-minute-2014-07-17 [Accessed 4 May 2017].
  3. Mobile, C. (2017). App Store Submission & Optimization Guide. [online] Info.clearbridgemobile.com. Available at: http://info.clearbridgemobile.com/app-store-submission-optimization-guide [Accessed 4 May 2017].
  4. App Annie Content. (2017). App Monetization: Store, Ads to Deliver $189B by 2020. [online] Available at: https://www.appannie.com/en/insights/market-data/app-monetization-report-2016/ [Accessed 1 May 2017].
  5. Clearbridge Mobile. (2016). The Step-By-Step Guide To Product Discovery | Clearbridge Mobile App Development Company. [online] Available at: https://clearbridgemobile.com/the-step-by-step-guide-to-product-discovery/ [Accessed 2 May 2017].
  6. Perfecto Mobile Helps You Perfect the Digital Experiences that Define Your Brand. (2015). Failure to Launch. [online] Available at: https://www.perfectomobile.com/why-apps-fail-survey [Accessed 4 May 2017].
  7. Foreman, R. (2017). Mobile Application Development Blog By Apptology |. [online] Apptology.com. Available at: http://apptology.com/blog/ [Accessed 4 May 2017].
  8. Clearbridge Mobile. (2016). 4 Strategies For Product Validation | Clearbridge Mobile. [online] Available at: https://clearbridgemobile.com/4-strategies-for-product-validation/ [Accessed 4 May 2017].