MUST HAVES FOR A SUCCESSFUL MOBILE APPLICATION

 

The development of a successful application begins with a solid foundation of planning. In 2016 the App Store made a shattering record and didn’t show any sign of slowing down soon.

The total number of Mobile application downloaded worldwide:

BlogPhoto-WhyAppsFail2Source: Statista

Mobile applications are progressively becoming the go-to resource for communication technology, shopping, productivity, entertainment and lot more.  In turn, the time users spend in applications has exploded over the recent years. There is continuous growth in the number of companies that are adopting the mobile-first attitude and realising that mobile is no longer an optional asset, rather an inevitability. However, with lots of selection in application market, customers aren’t expected to give an application a second chance when they lost interest in it. In fact, around 35% of mobile applications engagements less than a minute, suggesting users do not take long to find a mobile application that delivers them with more worth. (Marketwatch.com, 2017)

Must haves for a mobile application:

  1. Research Market and Target audience:

At present, there are 2.2 million mobile applications available in the App Store, and there’s plenty of choice for smartphone users, so we need to make sure that users want or need our app. The final decision to launch a product in the market should be research driven. Once the target segment is chosen, we need to examine the users in greater detail, i.e., we need to understand why our target audience will want our product or service. Most of the users searching for a solution that would solve a problem they are undergoing in life, whether that is faulty mobile checkout or troublesomeness in personal banking experience. This kind of problem points motivates the users to find a solution which would resolve this issue. Identifying the user’s problem points is the most significant step during product discovery, else we would end up wasting money and time developing an app.

The applications can be validated in many ways such as user acceptance testing, soft launching or focus groups. Putting our applications through one of the tests will demonstrate precisely how our product will perform.

  1. Marketing Strategies and User Acquisition Plan:

Many developers often underestimate the time, resources and efforts needed for an application awareness and achievement both before and after introduction the application. Our user acquisition is going to vary based on the nature of our application, target audience and many other aspects. Certain areas we need to consider while creating a customer acquisition and marketing strategy include early outreach, teasers, early access offers, collaterals, beta list, app store optimisation and discovery., The user acquisition involves ongoing marketing efforts, like appealing users for any other business, does.

  1. All-in-one User Experience:

Even though there are lots of components involved in developing an app with seamless user experience, basest level our need is to be intuitive. If an app user is struggling to do basic functions on our app and could not able to figure out main functionalities easily, the outcome is destitute usability. For instance, app performances issues like lagging or slow, long load times, lengthy registration processes and features that are difficult to access are some examples of poor user experience.

  1. Proper Testing:

Testing is the most critical step in an app development. It’s estimated that the user finds 44% of the defects, 24% from feedback and other 20% from reviews in the app store. (perfectmobile.com, 2017) Everytime application crashes or lags, all other mobile applications metrics will be affected as a result. Because of this, it’s very significant to track front end and back end functionality to get an understanding of how good our app is functioning.

References:

  1. PremiumPremium statistics Industry-specific and extensively researched technical data (partially from exclusive partnerships). A paid subscription is required for full access. Read moreNumber of mobile app downloads worldwide in 2016, r. (2017). Annual number of mobile app downloads worldwide by region 2021 | Statistic. [online] Statista. Available at: https://www.statista.com/statistics/266488/forecast-of-mobile-app-downloads/ [Accessed 1 May 2017].
  2. MarketWatch. (2017). One-Third of Mobile App Engagements Last Less Than One Minute. [online] Available at: http://www.marketwatch.com/story/one-third-of-mobile-app-engagements-last-less-than-one-minute-2014-07-17 [Accessed 4 May 2017].
  3. Mobile, C. (2017). App Store Submission & Optimization Guide. [online] Info.clearbridgemobile.com. Available at: http://info.clearbridgemobile.com/app-store-submission-optimization-guide [Accessed 4 May 2017].
  4. App Annie Content. (2017). App Monetization: Store, Ads to Deliver $189B by 2020. [online] Available at: https://www.appannie.com/en/insights/market-data/app-monetization-report-2016/ [Accessed 1 May 2017].
  5. Clearbridge Mobile. (2016). The Step-By-Step Guide To Product Discovery | Clearbridge Mobile App Development Company. [online] Available at: https://clearbridgemobile.com/the-step-by-step-guide-to-product-discovery/ [Accessed 2 May 2017].
  6. Perfecto Mobile Helps You Perfect the Digital Experiences that Define Your Brand. (2015). Failure to Launch. [online] Available at: https://www.perfectomobile.com/why-apps-fail-survey [Accessed 4 May 2017].
  7. Foreman, R. (2017). Mobile Application Development Blog By Apptology |. [online] Apptology.com. Available at: http://apptology.com/blog/ [Accessed 4 May 2017].
  8. Clearbridge Mobile. (2016). 4 Strategies For Product Validation | Clearbridge Mobile. [online] Available at: https://clearbridgemobile.com/4-strategies-for-product-validation/ [Accessed 4 May 2017].

EVERYTHING IS HYPER-CONNECTED IN THE INTERNET OF THINGS

Mobile devices have enabled more and more people to be online all the time. We superficially love the Internet, and in that love, some have deep wish to be connected consistently 24/7/356 days a year. The part of technology loosely called IOT (Internet Of Things) has become part of our culture which enables primary objects to be connected to the net, using sensors, beacons and controllers.

Once CEO and founder of Belkin said, “The world is made up of trillions of things, jet engines, exercise equipment, cars, planes, trains, computer, the items on my desk, And then there’s the Internet. All this category is about all things and the Internet, as we know it, coming togeather. Anything that I can do over the Internet blended with my stuff.”

The picture shows the density of devices connected to the Internet,  the red dot indicating a higher density and blue showing less density.

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Twitter: @achillean John Matherly (Founder of Shodan, Internet Cartographer), 2014.

While there is a typical human obsession over the size and scale of the IOT, Gartner says 26 billion connected devices by 2020, Morgan Stanley says 50 billion, Cisco says 75 billion, the focus should not be on the things or the Internet, but on the Data that is going to be generated. This generated data would be the unlocking key to some benefits, and how we act on that information. Over many years, there has been no shortage of publicity about the IOT. Connected devices are the hot topic of discussion in the news, in publication, at seminars, and at conferences. All these kind of devices like, activity monitors and door security to beacons and RFID that tracks items as they pass through the supply chain are developing as the new normal.

It is easy to focus on the IOT as an entity mainly, but, reality is nothing more than a wrapper for all of today’s Information Technology. The most common denominator is that in an internet connected world everything eventually gets connected. Next, it is going to be drones, 3D printing and robots that behave in a far more classy and humanly manner.  All this kind of development will generate data volumes that make a day’s repositories look downright quaint. Tony Fronns, vice president of digital advisory services at Capgemini Consulting said, “Everyone and everything becomes a data point. Context is everything.

Now let’s discuss deeper connected territories. Our utility companies could be made aware of our situation and through our patient wristband and interface to our smart-home, adjust our electricity, gas and water supply plan in line with our limited mobility. Smart gadgets, smart thermostat, smart appliances all can switch off and on and learn our pattern as we recover. Our band could switch on the television for instance if we take a snooze on the couch by monitoring our inactivity.  Our house and smart possessions will be collectively more intelligent by 2020. However, the experience would become hyper-personalized.

To conclude, everything is connected. Hyper-connected in fact. As Leonardo da Vinci said, “Realise that everything connects to everything else.”

References:

  1. Forbes.com. (2017). Forbes Welcome. [online] Available at: https://www.forbes.com/sites/lorikozlowski/2014/04/23/everything-is-connected-what-the-internet-of-things-means-now/#377a8a8325a1 [Accessed 27 April 2017].
  2. Dhrinternational.com. (2017). The Internet of Things: Everything is Connected… Or Soon Will Be | DHR International. [online] Available at: http://www.dhrinternational.com/insights/internet-things-everything-connected-or-soon-will-be/ [Accessed 27 April 2017].
  3. Cioinsight.com. (2017). How the Internet of Things Will Connect All Things. [online] Available at: http://www.cioinsight.com/blogs/how-the-internet-of-things-will-connect-all-things.html [Accessed 28 April 2017].
  4. Cioinsight.com. (2017). Why a Clear, Comprehensive Cloud Strategy Is Vital. [online] Available at: http://www.cioinsight.com/it-strategy/cloud-virtualization/why-a-clear-comprehensive-cloud-strategy-is-vital.html [Accessed 29 April 2017].
  5. Cioinsight.com. (2017). Machine Learning Audits in the ‘Big Data Age’. [online] Available at: http://www.cioinsight.com/it-management/innovation/machine-learning-audits-in-the-big-data-age.html [Accessed 30 April 2017].
  6. Peterson, A. and Peterson, A. (2017). Everything connected to the Internet, in one map. [online] Washington Post. Available at: https://www.washingtonpost.com/news/the-switch/wp/2014/08/29/everything-connected-to-the-internet-in-one-map/?utm_term=.46e9244dba85 [Accessed 1 May 2017].
  7. Time.com. (2017). Everything will be connected to the Internet. [online] Available at: http://time.com/money/2793791/everything-will-be-connected-to-the-internet/ [Accessed 1 May 2017].