My review

LAUGHTER YOGA IN PEACE LAB

The digital story ‘Laughter Yoga in Peace Lab.’ Is a documentary examining the life of a Lawyer who founded the ‘Peace Lab’ to coach meditation and yoga to train people to ease stress and tensions in life. To talk about the experience, it was a shocking and funny moment while watching the video. Because it was weird to see people laughing loud, like few on the floor and few standing. Later I realised how stressful and painful their life is.

The person behind the video should have done lots of research regarding content, editing, camera and so on. The shots were very amateur, but I felt a raw feel to the video with made me feel realistic. The most interesting part is video’s target audience is so specific, i.e., people who are interested in stress relief or may be yoga. I couldn’t get much information about the social media campaign to reach the audience. Another thing I wish to talk about is ‘Logo’, to me the meaning of the logo is a single eyed yogi.

THIS IS NOT THE CASE

This is the only video I like technically, they had a perfect camera and editing plans. The black and white,  video’s noise filters and Charlie Chaplin style of approach were my favourite picks in the project. The video was about an overseas student from Asia trying to become a part of new Australian society. However, she alway meets some embarrassing things thanks to the culture difference. The plot was funny and made all of us engaged and laugh in class.

They have made a good step in their social media campaign, they have almost used all the available social media platforms to share their work and reach the maximum audience. Editing was perfect in the video, timely syncing of slow and fast motions made the video more attractive, the piece of music running throughout the video reminded me of old Charlie Chaplin movies.

 

Final stages of ‘MUSICORUM’

Music is the greatest language in the world, people can understand the feeling or mood of the music while listening even though they don’t know the meaning. (Patel 2008) “Is music a universal language or not?”, This is the question to be proved through our reaction video. We should be able to communicate our idea to everyone in the audience equally with our Musicorum project, which is one of our goals to create a real fusion of multicultural idioms, without sacrificing anything. To achieve this idea, we as part of the Musicorum experiment have put together a group of 10 to 15 volunteers who were made to listen to a music track and based on their listening experience, we got them talking to explore if some/most of their answers are similar or different.

During the pre-production stage, my duty was to build a website, design minimal posters and logo. And for production, my duty was to take care of cinematography and sound. We used Sony X200 Videocam, and Zoom HF Lapel mic for the shoot and no additional lights were used. Shooting was smooth and perfectly arranged. But, during the shoot, there was a lot of disturbances from the construction site of Metro Tunnel.  Another Group ‘Melbourne Busking’, had this same issue with the ambience sound as they were shooting on the streets. The mic recorded all the unwanted ambience sounds and made our sound mixing work harder. And another thing we should have changed during the shoot was the background of the frame because there was a poster behind the speaker which will mislead the viewer. And one more mistake we did was about the second angle for the shoot. If we had one more angle for the shoot, I think our edit would have been better. My part in social media campaign was to bring out something catching to attract more followers for the social media pages. So, I came up with the idea of an Instagram template board with ‘Muiscorum’ title. I passed the idea to my team member Emre, he went down the Melbourne streets and asked people to pose for the photo, which in turns made people search for the social media pages.

Post-production was the most challenging part for me because the selection of the exact expressions and answers from the vast collection of footages was not an easy task. I had interviews with fifteen people, and a huge number of questions and answers were to be watched and picked. We planned to make a video with fast and precise cuts. For a better understanding of the viewers, questions were displayed in the bottom of the video, and other popups like country flags and names were also added. The video was a bit over exposed, and skin tone of the participants was messed up. At the point when there are individuals in the shot, life is a great deal more unpredictable; because skin tone is a “memory colour.” So grading and colour correction were done to make it appealing. A cool blue tungsten tone was added to the video. Larry Jordan is a Video Editor who faced a similar issue with setting back the skin tone. He describes it on his blog and how to get rid of it and other problems which can be arisen while colour correction and grading over exposed videos. His suggestions are to add enough mid-tones and shadows to the video. Then to compare colour scheme and editing style of most famous reaction video and notice how colours improve viewers attraction. He also suggests using cool colour tint like, blue, green or violet, and as it allows for easy catching by the eyes. Details from his blog helped me to make the video better without the clutters, and with additional graphical text representation, it became much better in appearance.

Link to Website:

https://cmwpass2.wixsite.com/musicorum

Link to Youtube:

https://youtu.be/I2xI2rw48tA

Link to Facebook:

https://www.facebook.com/musicorumm/

Link to Instagram:

https://www.instagram.com/musicorumm/

Link to Twitter:

https://twitter.com/musicorum2017

References:

  1. Patel, A. D. (2008). Music, language, and the brain. Oxford, UK: Oxford University Press.
  2. Larryjordan.com. (2017). Color Correction: Make People Look Normal | Larry Jordan. [online] Available at: https://larryjordan.com/articles/color-correction-make-people-look-normal/ [Accessed 31 May 2017].
  3. Noamkroll.com. (2017). The Best Order Of Operations For Color Grading & Why It Makes All The Difference. [online] Available at: http://noamkroll.com/the-best-order-of-operations-for-color-grading-why-it-makes-all-the-difference/ [Accessed 31 May 2017].

 

 

CROSS-MEDIA = One story, many channels.

The expression “Cross-Media” is frequently clarified as something that incorporates the dispersion of substance (e.g. music, pictures, video, and so on.) among various media. One every now and again utilised mix is TV, daily papers/magazines cell phones and the Internet. (Cambridge.org 2017)

Crossmedia is normally observed as the utilisation of customary media along each other in a creative way. In any case, the term can be utilised as a part of an assortment of ways; cross-average ideas are not just shaped utilising a business reason (counting showcasing efforts and broadcasting courses of action) additionally rely on upon the individual existences of customers. In the present media scene, purchasers control the utilisation of media; they choose when and where they wish to get to particular media and substance. The cross-media division itself characterises the term as takes after:

“The crosswise over media-part gives sight and sound items and administrations by utilising radio, TV, the Internet, cell phones, print and occasions all the while along each other.”

This suggests the collaboration amongst organisations and authorities is a piece of the idea of cross-media also.

Technology vs. Communicative Goal:

In a few parts, cross-media is related to advancement and strategy. Distributors, for instance, utilise the word cross media for database distributing; articles, intended for magazines, appropriated among other media like CD or e-paper. This procedure of disseminating a similar substance through various channels is likewise called multi-directing.

The present propensity among creation organisations and broadcasting companies, be that as it may, is to some degree diverse. More substance is created to start with, and changed a while later, to suit diverse media. Cases of this are podcasts and vodcasts. This substance can be downloaded to, for instance, an iPod, and saw or tuned in at any coveted time. Clients can rate the substance, and extra related things can be prescribed to them by different clients.

This last case demonstrates that a cross-media idea does not need to be connected to a specialised idea. It demonstrates that cross-media can be utilised as an instrument to accomplish an informative objective (For this situation giving a supposition about a podcast). As it were, the term cross-media is utilised to infer the open objective of an idea.

Narrating

Another meaning of cross-media is given by Crossmedia-master Monique de Haas:

“Crossmedia is a specialised device including a story that urges you to change starting with one medium then onto the next, and back.”

The outcome has enhanced the idea in two courses: from one perspective, the profundity of the story expands (which prompts more advantages for the client), while despite what might be expected, the shot of making a traverse to another medium is expanded because of the intriguing story.

Another essential advantage of a decent story is the developing plausibility of useful informal promoting (buzz); along these lines, the speculation of a decent showcasing story can bring about a large measure of benefits, inside a brief time-traverse.

Advertising

Cross average advertising includes the utilisation of various media, in light of their particular qualities. The principle reason for this blend is to build the area of a battle. As such: the media mix needs to serve the crusade idea, so as to boost effect on the objective gathering.

The utilisation of various media does not actually prompt a cross-average idea. In any case, if the distinctive media are utilised as a part of such a path, to the point that their qualities are utilised without limitations, and the likelihood of support for the objective gathering is available, one could call it a cross-average idea.

The cross-average appropriation of substance is a productive approach to building mark mindfulness. Mark mindfulness is utilised to strengthen the client encounter, for example by putting the item into various settings. A decent case of this is a case of LEGO joined to an arrangement of batteries. A site page on the bundle urges customers to visit the site and purchase more LEGO.

References:

  1. Dictionary, c. (2017). cross-media Meaning in the Cambridge English Dictionary. [online] Dictionary.cambridge.org. Available at: http://dictionary.cambridge.org/dictionary/english/cross-media [Accessed 26 May 2017].

  2. Gutenberg, P. (2017). | Project Gutenberg Self-Publishing – eBooks | Read eBooks online. [online] Self.gutenberg.org. Available at: http://self.gutenberg.org/articles/eng/Cross-media_marketing [Accessed 27 May 2017].

  3. Press.etc.cmu.edu. (2017). Cross-Media Communications: an Introduction to the Art of Creating Integrated Media Experiences | ETC Press. [online] Available at: http://press.etc.cmu.edu/content/cross-media-communications-br-introduction-art-creating-integrated-media-experiences [Accessed 27 May 2017].

  4. Transmedia Journalism. (2014). Multimedia, Crossmedia, Transmedia… What’s in a name?. [online] Available at https://transmediajournalism.org/2014/04/21/multimedia-crossmedia-transmedia-whats-in-a-name/ [Accessed 28 May 2017].

  5. Smallbusiness.chron.com. (2017). What Is Cross-Media Advertising?. [online] Available at: http://smallbusiness.chron.com/crossmedia-advertising-22546.html [Accessed 28 May 2017].